From immersive experiences and AI-powered tools to high-fidelity streaming and independent music, France’s music tech ecosystem will be represented at Music Matters Singapore with a delegation bringing together three innovative French companies and an independent music label.
Immersive experiences with ZORBA
ZORBA will be represented by Maud Clavier, Director of Innovative Projects. A leading figure in France’s XR sector, she previously served as COO of VRROOM, a studio specialising in immersive virtual reality shows, including Jean-Michel Jarre’s virtual concert at Notre-Dame, which reached 75 million views. ZORBA recently opened an office in Singapore, and Maud Clavier will showcase its latest innovation, Lido XR, during the festival.
2am, the conversational layer for live entertainment
Also joining the delegation is 2am, a Paris-based start-up building agentic AI for festivals, venues and promoters. Co-founded by Marine Rivollet (CEO) and Chloé Lavrat (CTO), 2am plugs into the organiser’s ticketing system and resolves fan messages end to end, from reissuing a ticket to handling a refund or an accessibility request.
2am works with major European festivals and promoters, including Rock en Seine, Gérard Drouot Productions and Greenfield Festival.
Independent music with Upton Park
The French delegation will also include Upton Park, an independent music label and publishing house based in Paris. Active for more than 20 years, the label has built an eclectic roster including Matmatah, Svinkels, Stuck In The Sound and Mathis Akengin. Its CEO Julien Banes will return to Singapore following a previous visit for ICC Immersion, while French artist Mathis Akengin will also take part in Music Matters with a confirmed performance.
Qobuz brings high-fidelity sound to Asia
French music streaming platform Qobuz will also be part of the delegation. Known for its high-resolution audio offering, the platform has recently expanded into Asia through Japan and is now looking towards Southeast Asia.
Qobuz will be represented by Evelyne Vierstraete, founder and CEO of MUSIC IS NOT DEAD, a French music industry consultancy.
A global home for independent music
IDOL is a digital distributor that provides world-leading service to some of the most prestigious names in independent music. Its diverse roster, built around the highest standards of artistic curation, includes Erased Tapes, Mexican Summer, City Slang, Glitterbeat, Tru Thoughts, Gondwana, Kitsuné, Fire Records, Local Action, Soundway, SRD, Ubisoft… and artists such as Caribou, La Femme, L’Impératrice, Four Tet, Ibrahim Maalouf, Two Lanes, Portico Quartet, Kraak & Smaack, Altin Gun, and more.
For music and entertainment professionals, All That Matters 2026 brings together global leaders, decision-makers and innovators across music, gaming, sports, marketing and entertainment.
As a partner of the event, the French Embassy in Singapore is pleased to offer its network an exclusive 15% additional discount on Early Bird rates.
Use promo code ATM26FrenchEmbassy when purchasing your VIP Pass (US$849.15) or Content Pass (US$424.15) via this link.
And to keep the celebration going, Music Matters Festival will bring live music to the heart of Singapore, with a series of concerts featuring artists from across the region and beyond. Among them, French artist Mathis Akengin will take the stage for two special performances, bringing his music to Singaporean audiences:
Saturday, 3 October – Mainstage, CQ @ Clarke Quay
Performance: 8:40 PM–9:00 PM
Wednesday, 7 October – Swee Lee Clarke Quay
Performance: 8:35 PM–8:55 PM