After the haute couture sector was thrown into an existential crisis by the coronavirus earlier this year, the first-ever online Paris fashion Week started on Monday 6 July 2020 with runway shows going digital. Whereas the handmade haute couture clothes meant for the very few are usually displayed in exclusive shows in Paris, the good news is this year we were all invited in to one of the world’s most exclusive events!
Starting the week, French haute couture maison Hermes released its performance film a day earlier for its menswear spring-summer collection, shot by French theatre director Cyril Teste in the company workshops in Pantin (France), where the crew and technicians took starring roles along with the models.
The Christian Dior maison worked with the Italian director Matteo Garrone — acclaimed worldwide with movies such as “Gomorrah” and “Dogman” — for their haute couture show to unveil Maria Grazia Chiuri’s autumn-winter 2020-2021 collection in a poetically fantastic universe.
Chanel on its side decided to indulge in a desire for “shimmering opulence and sophistication” revisiting textiles and textures between glitter and tweed.
All the films are available online for free via the portal put together by the Fédération de la Haute Couture et de la Mode: https://hautecouture.fhcm.paris/en/